ABOUT THE GROUP
Built by operators.
For the people who
make live experiences happen.
THE STORY
One group.
Four specialists.
AS Media Group is the parent company to a group of specialist businesses operating across the live and experiential world. The group brings together events production, touring technology, and retail — each company running deep in its own sector.
ASMG was built from the inside out. The businesses that make up the group didn’t start in a boardroom — they came from doing the work. Loading trucks. Advancing shows. Running FOH on tour. Supplying kit to productions worldwide.
That operational foundation shapes everything: how we think, how we build, and the decisions we make as we grow.
HOW WE OPERATE
No layers.
No disconnection.
The group is founder-led at every level. Decisions come from people with direct experience in the sectors they operate in — not from consultants or committees.
That means clients and partners deal with people who understand the brief before it’s been written. We speak the language of live events, touring, production, and retail because we’ve lived it.
We’re building deliberately — growing by going deeper into our markets, not just wider across them. Each company in the group solves a real problem for a real audience.
CORE VALUES
What guides
every decision.
Craft
Everything is built with intention. We care about how the work gets done, not just that it gets done.
Clarity
Say what you mean, mean what you say. No fluff, no vague promises — just clear thinking and straight talk.
Ambition
Growing deliberately, not reactively. We’re building something — and we’re clear about what that is and why it matters.
Authenticity
Founder-shaped, not committee-polished. The voice of the group is the voice of the people running it.
WHO RUNS IT
Founder-led from
day one.
Alex Haylett
Founder & CEO
Lancashire-based. Operator-first. Building a group of specialist businesses from inside the industries they serve.
HQ
Poulton-le-Fylde, Lancashire
The group is headquartered on the Fylde Coast — close to its industry roots in live events, touring, and retail across the North West.